The Brand

Women have changed a lot since 1983, the year when the 123 brand was born.
They are ever more liberated, self-assured, confident, and year after year, they are inventing femininity in their own way. The clothes they wear have also changed to suit them. From the three essential pieces for the first professionals, the modern women's wardrobe has become more casual and better suited to the lives they lead.

That's why, in 2019, 1.2.3 is becoming Maison Cent Vingt-Trois.

A new momentum so we can be ever-closer to the spirit of the women we dress. A new name representing a renewed promise of authenticity, well-being and trust. A new ethical and ecological ambition to ensure that respect for the planet extends as far as our wardobes.  The thing that will never change? Our love for casual elegance, for women and for the necessity for impeccable cuts.

Maison 123 takes the initiative

Maison 123 aims to transform the brand into a desirable high value-added maison, designed as a natural evolution of the brand with more modernity and quality at its core. The aim is to meet the expectations of style, ethics and personalization of the 21st century.
Maison 123 is taking a turn in its collections by committing to develop more product smade from organic farming, recycled materials and made in France.

 

What we have achieved so far

COMMITMENT 1 - SUSTAINABLE HIGH-QUALITY PRODUCTS
We are committed to offering products that will last and that you will continue to enjoy for many years.

COMMITMENT 2 - ECO-FRIENDLY MATERIALS
Since 2018, we have been using more eco-friendly materials (organic or recycled) for part of the collection, with the aim of extending this approach to the widest possible range of products.

COMMITMENT 3 - THE I:CO PROGRAM
Since 2018, you will find recycling point in the Maison 123 stores in France so you can drop off old clothes or those that you no longer wear.

COMMITMENT 4 - MADE IN FRANCE
We support local production and we are commited to continuing to support French know-how. All of our pumps are produced in France, as well as several pieces from the collection.

COMMITMENT 5 - SOLIDARITY
For International Women's Day, we created a capsule collection in organic cotton with the illustrator Marie Guillard, 100% of the french stores' profits were donated to the Fondation des Femmes.

COMMITMENT 6 - SUPPORT FOR LOCAL ARTISANS AND YOUNG DESIGNERS
Because it is important to support the work of each person, in Spring 2019, we showcased young designers offering eco-friendly products in our Maison 123 stores

COMMITMENT 7 - TRACEABILITY
All our raw material are traceable, so we know where they come from, and our factories comply with a charter and a code of conduct.

COMMITMENT 8 - THE ACTIONS OF EMPLOYEES
Our employees are also committed to being more environmentally friendly: single-use plastic water bottles have been replaced by reusable bottles and self-service receipts have been abolished

 

Our future actions for more responsible fashion

 

ENVIRONMENTALLY FRIENDLY - A NEW APPROACH TO MATERIALS
We want to expand the use of environmentally friendly materials to a larger part of the collection. Our goal for 2020 is to have at least 20% of our collection made in environmentally friendly materials.

DENIM
10% of the Fall-Winter 2019 collection is environmentally friendly, including models with the Jeanologia label.

MADE IN FRANCE
Our goal for 2020 is to have at least 10% of our production made in France

SUSTAINABLE CONSUMPTION - A SECOND LIFE

You will soon be able to access our clothes-swap site which will allow you to give a second life to your clothes by selling them to other people.  

ECOLOGICAL - IN-STORE RECYCLING
Our goal for 2020 is to make all our sales teams aware of the need for recycling and to integrate it into their everyday work.

CERTIFIED PACKAGING
From this new Fall 2019 collection, we have developed new bags and new labels that are ecological and FSC-certified (environmental label).  

OPTIMISM DAYS
The first edition was held on Wednesday, October 16, 2019. To mark the occasion, 70 staff from the Maison 123 headquarters in France mobilized to clean up the banks of the Seine soiled by trash.